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The media arts centre FACT and a study on its collaboration with an artist on an example of the Separate Systém film
Kovandová, Alžběta ; TŘEŠTÍKOVÁ, Helena (advisor) ; KRATOCHVÍL, Jaroslav (referee)
FACT (Foundation for Art and Creative Technology) is a charity media arts centre in Liverpool, UK. It is an institution where multiple art and creative activities take place. FACT consists of three galleries, a cinema, a video-production department and a café. Furthermore, many workshops and social activities take place here as FACT aims to engage local communities in its programme. This is achieved through collaboration with local artists, who create their artwork with the support of FACT, and who engage various demographic groups such as children, war veterans or the elderly in their work. One of those programmes is the Veterans in practice (VIP) which aims to help the veterans. In collaboration with Liverpool’s veterans and FACT, the director Katie Davies has created a film called The Separate System about veterans who have found themselves in prison after leaving the armed forces.
This bachelors’ thesis shows the history and operations of FACT and its respective departments. In the second part, it addresses the topic of war veterans and shows how the collaboration between FACT, the artist and the veterans works on an example of The Separate System film and activities of the Veterans In Practice programme. This thesis is based on not only literature and internet sources but also on interviews between the author and employees of FACT and the director Katie Davies.
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Cultural Centres
Adolfová, Barbora ; PROKOP, Petr (advisor) ; KAŠPAR, David (referee)
This thesis is concentrated on cultural centres built between years 1960 and 1990 in the former socialist Czechoslovakia. Six cultural centres have been chosen and analyzed to conclude the purposes they serve as well as the programs they offer. These chosen cultural centres are run as municipal organisations financed from the town budgets. The six towns where they are located are similar to each other in terms of their history, size and the time when their cultural centres were built. All of these centres share difficulties with the lack of cultural interest of local citizens, bad technical shape of the buildings in question and low budget.
The aim of this thesis is to compare the functioning of these six cultural centres and conclude whether being directly funded and influenced by the municipal councils has a positive impact and should serve as a model for cultural centres or should be replaced by a different one. It also focuses on cooperation between the management of cultural centres and municipal officials, cooperation with other local cultural institutions and cultural centres from different towns.
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ACCOMPANYING PROGRAMMES IN THEATRES
Černá, Tereza ; KAŠPAR, David (advisor) ; SVOBODOVÁ, Doubravka (referee)
The present diploma thesis discusses the use of accompanying programmess as a resource for building audiences for theatres as well for some other types of culture institutions. Its aim is to present an overview of the current situation for developing this kind of activities in the Czech context, both from the perspective of the institutions involved, and from the perspective of culture politics.
The introductory section of the present work defines the key notions of the issue of accompanying programmess, above all defining the accompanying programme itself and its relation to the main programme.
The thesis extensively discusses strategic documents and cultural policies relevant both in terms of the European Union and the Czech Republic. This section forms the main part of the thesis, outlining as it does both political and legislative premises which can play a crucial role for the future orientation of cultural institutions in this area.
Further on, I discuss the introduction of accompanying programmess into theatre practice in the form of the activity of theatre coach, and define target groups and forms of programming. Last but not least I also look at research studies that have been conducted in the field, regarding the conditions for audience development in Czech cultural institutions.
The conclusion of my thesis presents a case study of the accompanying programmess at the National Theatre, Prague. This section focuses mainly on the activities of the Drama and Ballet ensembles, their different approaches to this issue, as well as their collaboration in the form of a joint platform ND+, which is intended in the future to be an umbrella for all the accompanying programmess of all of the National Theatre ensembles.
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Cultural Education
Fialová, Daniela ; KAŠPAR, David (advisor) ; CIHLÁŘOVÁ, Kristýna (referee)
This thesis has the subtitle Conceptional cooperation between elementary schools and cultural institutions in Prague. It focuses not only on the theatrical field, but also on other types of institutions such as galleries, music ensembles and libraries in order to gain insight into the situation of programs for schools that contribute to the education of the youngest generation of visitors. It aims to map the situation of cultural education in Prague and to put it into the context of the Czech Republic and Europe. Further, the work examines motivation or vice versa barriers of the implementation of educational programs from the point of view of cultural institutions and schools respectively. This is done on the basis of background research, interviews and studies of the constitutional documents.
The first part deals with the nuances of terminology related to the education of children in the field of arts and culture, and summarizes the conceptual documents, which work with the term cultural education.
Work continues with the summary of the way-out of the current state of cultural education. There are described the most common types of programs for schools, the role of the lector in the institution and different possibilities for the implementation of such programs due to operating conditions.
The second part is devoted to a comparison of outcomes from interviews with eight representatives of Prague's cultural institutions and five teachers from elementary schools.
Finally the two examples of good practice from abroad are introduced as well as two examples of projects in Prague and their potential for future development.
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Cultural Diplomacy
Skalová, Dominika Antonie ; LÁZŇOVSKÝ, Michal (advisor) ; MATÁSEK, Lukáš (referee)
Diploma thesis "Cultural diplomacy" examines a specific field of diplomatic relations in which culture plays the key role. It introduces basic terminology and theoretical outcomes. Later, it defines cultural diplomacy in the broader context of public diplomacy, nation branding, and soft power. The main part is devoted to describing and analyzing the environment in the Czech Republic - it defines institutions and instruments used in the Czech environment and specifies methods of cultural diplomacy. With respect to subsections of cultural diplomacy, it is primarily devoted to the performing arts. The following chapter describing the transition of cultural diplomacy to guerilla diplomacy constitutes a substantial part of the thesis. It introduces this concept as the first thesis so far. Further it explains it in detail and points to the possibility of its application in the field of art and possibly culture. The final part includes suggestions for working more efficiently with tools of cultural and guerilla diplomacy in the Czech Republic.
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New forms of marketing and their implementation in cultural organizations
Kučerová, Anna ; BĚLOR, Roman (advisor) ; ŠTILEC, Jiří (referee)
Master's thesis "New Forms of Marketing and Their Implementation in Cultural Organizations" deals with the current trends in marketing, especially in the fields of electronic media, on-line marketing, video marketing, viral marketing, social networks ang guerilla campaigns. These forms of marketing are embedded in the theoretical context of modern marketing approach, characterized by the orientation on customer, the need for long-term planning, using of all tools of the marketing mix, focusing on building of the brand and continual reviewing and measuring of the effectiveness. At the same time creative and interactive approach and development of dialogue with the customer are identified as a necessary part of theit succesful application. Examples of succesful implementations of these forms of marketing are demonstrated on specific case studies from the field of cultural organizations.
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Professionalising Independent Ensembles
Milaberská, Kristýna ; SULŽENKO, Jiří (advisor) ; KEJKRTOVÁ MĚŘIČKOVÁ, Eva (referee)
This bachelor?s thesis, entitled "Professionalising Independent Ensembles", focuses on the process of professionalization which inevitably accompanies all cultural organizations that seek to build a stable position in the cultural "marketplace". The thesis is divided into three sections. The first consists of general theories of cultural management related to the issue of professionalization. The second deals with building Cirkus Cirkör, a Swedish neocircus ensemble, currently the largest and in business terms most successful in Europe. The third section of the paper discusses the La Putyka circus and issues related to its growth and professionalization. The thesis concludes with practical outputs applied to the case of Cirk La Putyka, making use of the knowledge and insights gained in prior sections.
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